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Fragrance is a very attractive element in cosmetics, which can directly affect consumer’s emotions and behaviors. The human olfactory system is closely connected with the emotional and memory centers of the brain, so when we smell a certain fragrance, it often evokes emotional and memory associations, thus affecting our emotions and behavior. Multiple studies have shown that using pleasant and relaxing fragrances can activate electrical activity in the cerebral cortex and enhance activity in the frontal lobe. Radici’s selected fragrances can add unique brand memory points to your products, enhance consumers’ awareness and loyalty to the brand, and create a pleasant and relaxing consumption experience.
Have you ever smelled a scent on the road and couldn’t help but turn around to find the source of the smell?
Smell is the only five senses that can be experienced directly without thinking and judging by the brain. You may not be able to remember everything a person says, but the smell of him or her can linger in your mind.
The smell of a perfume is made from various spices, essential oils and base solvents. Every adjustment in material selection, proportions, and layer stacking will advance over time and have completely different performances. The aroma level presentation is called – front, middle and back notes.
The first aroma that hits your nose when you apply perfume is the top note. Because the aroma molecules are small and easy to evaporate, they stay for a short time and are easy to evaporate. Sometimes, there is a bit of a choking feeling from the initial evaporation of alcohol. Usually, you can only clearly feel that you can enjoy the aroma of the top note when you use it.
After the top notes disperse and disappear, what comes next is the middle note of the perfume. It is often called the main note of the entire bottle of perfume, and it is also the most powerful aroma that mainly makes people around you feel it. Different perfumes want to highlight the aroma characteristics and the size of the aroma molecules, which will affect the fragrance lasting time. Most products are also named after the aroma experience of the middle note.
Finally, the base note that lasts the longest and has the warmest flavor is the base note. After the aroma molecules of the middle note have dispersed, the base note with the most foundation will slowly emit, and you need to be closer to feel the aroma; a light aftertaste It will leave a deep impression.
What is the fragrance of perfume? Know the 7 common perfume categories
Perfume has a history of more than thousands of years. Various natural raw materials, synthetic fragrances, and different proportions and formulas can produce a lot of fragrance changes. In order to make it easier for people to understand the taste and feeling of different perfumes, perfumers, Perfume is divided into different tones, the most common of which are the following 7:
The floral olfactory family is one of the most emblematic of all. It evokes gardens in bloom, bouquets of fresh roses, and fields of lavender bathed in sunlight. The floral notes are light, delicate, and perfect for sunny days and special occasions. Among the flowers most commonly used in perfumery are rose, jasmine, lily of the valley, peony, and narcissus.
The fragrances of the woody olfactory family are an ode to nature. They evoke cedar forests, outdoor walks, and mountain adventures. Notes of sandalwood, cedar, vetiver, and patchouli dominate this family. Woody scents are perfect for outdoor enthusiasts and nature lovers, giving a feeling of warmth and solidity.
Freshness, acidity, and sunny notes are the common denominators of this olfactory family full of pep! Hesperides are essential oils obtained by expressing the zest of fruits such as lemon, bergamot, orange, grapefruit, etc. It is in this olfactory family that we find the first eaux de Cologne used by men and women as early as the 16th century.
Fougère scents are both fresh and elegant, evoking aromatic herbs, spring breezes, and moments of calm. They are often associated with men’s perfumery. Typical notes include lavender, geranium, oak, and moss.
Chypre scents are mysterious and sophisticated, evoking forest walks, damp undergrowth, and earthy notes. Notes of oakmoss, bergamot, patchouli, and labdanum are characteristic of this family. Chypre fragrances subtly balance the freshness of citrus with the warmth of patchouli.
The oriental olfactory family is rich, sensual, and mysterious. It evokes exotic markets, hot spices, and precious woods. Oriental notes include vanilla, cinnamon, patchouli, incense, and amber. These fragrances are perfect for elegant evenings and special nights where one wants to seduce and intrigue.
Somewhat apart in perfumery, this family is home to fragrances with dry and smoky notes. These atypical fragrances attempt to reproduce the characteristic smell of leather, whose facets are tarred, burnt, with shades of tobacco. Leathery fragrances evoke burnt wood and have a raw aspect. Made popular thanks to the perfume Cuir de Russie, these notes still have plenty of room for improvement in tomorrow’s compositions.
